Be there this Friday, October 5th, to witness the first ever outdoor 3D video mapping event in Western New York!
A community event celebrating the Albright-Knox Art Gallery’s 150th anniversary, watch as the iconic 1905 building is brought to life with historic imagery, culled from the Gallery’s digital media collection, archival photos and abstract animation. This event is free, and open to the public. Festivities will begin at 6:30 pm. Two viewings of the projection will be presented at 7:30 and 8:30 pm. Boat dancers on Hoyt Lake, a live DJ and refreshments from Buffalo food trucks will add to the entertainment.
Three-dimensional video projection mapping makes large buildings come alive with color, depth, and motion. Images are manipulated to fit seamlessly onto a building’s architecture, creating the illusion of three dimensions without the need for 3D glasses. Major video projection mapping projects have been presented at the Vimeo Festival and Awards, on London’s Millbank Tower as part of a deadmau5 concert, at Frank Lloyd Wright’s masterpiece Fallingwater, around Anish Kapoor’s Cloud Gate at Millennium Park in Chicago, and even at the Super Bowl XLVI halftime show in 2012.
Nokia Lumina launch with deadmau5, Millbank Tower, London
Luminous Field, Millennium Park, Chicago (Luftwerk)
Fallingwater 75th Anniversary, Frank Lloyd Wright’s Fallingwater (Luftwerk)
Madonna’s Super Bowl XLVI Halftime Show (Moment Factory)
Our newest division, Advantage Technology Integration, will lend its technical skills and experience to this unprecedented event. Seven extremely powerful Digital Projection Titan Quad, 16,000-lumen projectors will create the spectacle across the Gallery’s 250-foot wide rear facade.
The Advantage Company is proud to sponsor Illuminate AK as a part of M&T First Fridays.
Keep checking back for behind-the-scenes sneak peeks of this incredible installation.